The in-flight Magazine of Etihad Airways, Atlas won 2 awards at the 24th Annual Communicator Awards, which were announced in New York City. The communicator recognizes for creative excellence and innovation in global marketing and communications. The Atlas magazine has won two communicator awards, came out on top in the Design Features – Photography and Design Features – Overall Design categories.
Atlas is a stylish magazine, provides the month’s hot topics including fields of food, fashion, culture, travel, business and technology to readers. The style and outlook of the magazine mirror Etihad’s own design values and focus on attention to detail, which have set the acclaimed UAE national airline apart since it started flying in 2003.
The Head of Guest Experience Commercial of Etihad Airways, Jamal Al Awadhi said, “We launched Atlas in March 2017, together with our partner Ink, confident in the knowledge that we were striving for and delivering the highest levels of editorial quality and astounding photographic talent, giving our guests a unique lifestyle overview which covers the globe, and the growth of Etihad.”
He also added, “We are tremendously proud to receive these two coveted awards only a year after Atlas first went to print. It is a welcome validation of our efforts to create a magazine which is informative and entertaining.”
The use of stunning photography, displayed in the signature ‘Day in the Life’ photo-essay, came out on the top in the Design Features – Photography category. And on the other hand, the selection of Atlas in the category of Design Features – Overall Design was recognition of the sophisticated and inspirational feature layouts that have characterized the magazine since its launch. It inspires the readers to travel to the airline’s Abu Dhabi home, and to far-flung destinations around the world.
The Communicator Awards is the most competitive awards program honoring creative excellence for communications professionals. Points are received from all over the United States and the rest of the world and are judged by the Academy of Interactive and Visual Arts (AIVA).