Recently, a new partnership has been announced between American Airlines and Casper. It offers a best-in-class sleep experience to travelers seated in long-haul international and transcontinental First or Business class and Premium Economy.
American Airlines’ this initiative has been taken to offer the travelers a suite of advanced custom sleep offerings. This includes several products which are designed by Casper’s engineering team. There are mattress pad, pillow, pajamas, day blanket, duvet, lumbar pillow and slippers and more.
The global sleep company Casper research a lot for months to understand the challenges of sleeping during air travel in a better way. So it designed the products specifically for better in-flight sleep.
Along with Casper, American Airlines also has a partnership with Cole Haan, C.O. Bigelow Apothecaries, Clark’s Botanicals, etc. The products from these brands are distributed throughout its premium cabins. It includes a business class on domestic transcontinental flights and first and business class on international flights.
These partnerships are beneficial both for the airline and the brands they’ve partnered with.
The main focus of American Airline is to offer the best-in-class to its premium travelers. For that, the carrier is building relationships with innovative partners and becoming merchandising platforms for smaller brands.
Every airline is offering better than the other to compete with their competitor. The partnerships basically take place to provide an acceptable travel experience to multiple passengers like high-spending luxury and frequent business travelers.